The next stage of her creative journey began in 2022 with the album sensy. In 2024, DOROFEEVA released her first full-length album, HEARTBEAT, and for the first time in her career became the writer of every song on the record. The tour of the same name covered 19 Ukrainian cities and concluded with a solo show for 10,000 spectators at Ukraine’s largest venue, Kyiv’s Palace of Sports. In April 2025, she repeated the show by popular demand, once again to a sold-out audience.
DOROFEEVA is an influencer who supports and promotes all things Ukrainian: music, culture, language, and fashion. Across her personal social media pages, she has a combined audience of 10 million followers and the largest Instagram and TikTok following among artists in Ukraine. Her YouTube channel has over 1 million subscribers and 700 million views, making it one of the strongest results among official artist pages on Ukrainian YouTube. In 2024, she became the first Ukrainian artist to top both Spotify EQUAL playlists, global and domestic, with a Ukrainian-language track, and appeared on a billboard in Times Square in New York. As a result, she was included in Spotify’s global year-end playlist Best of EQUAL 2024, and her photo was featured on the main banner alongside international artists such as Sabrina Carpenter, Celine Dion, and others.
She is also actively involved in social initiatives: performing at charity concerts, joining social campaigns, raising multimillion-hryvnia funds to support the Armed Forces of Ukraine, and launching the initiative Peredayu slovo (“I Pass the Word”), within which she gives her Instagram page, with an audience of 5 million, to today’s heroes for one day so they can share the realities of the war. Over the three years of the full-scale war, DOROFEEVA and her team have raised around UAH 50,000,000.