About us
Hi, we are pomitni, a Ukrainian music label making artists and creators visible and developing the Ukrainian music industry. We were founded in 2023 by Iryna Gorova and a team with over 15 years of experience in the creative industry. Our expertise covers music distribution, legal support, publishing, PR, SMM, advertising, booking, and influencer marketing. We collaborate with leading Ukrainian artists, new talents, and global brands, completing large-scale projects and promoting Ukrainian music globally. We create the future of Ukrainian music by influencing the entire industry.
Values:
01
Humanity
We share key human values: honesty, responsibility, trust, and mutual support.
02
Cooperation
We are building a young industry through established connections. We see our colleagues as partners and our competitors as participants in a common cause.
03
Freedom
We support the authentic expression of thoughts and emotions while taking responsibility for them.
04
Equality
No prioritization — equal rights and opportunities, regardless of origin, gender, race, faith, social status, or gender identity. Respect and fairness without discrimination.
05
Development
We constantly study the market and our listeners’ needs. We are rapidly increasing our expertise and implementing innovative approaches to grow the music industry sustainably.
