Na Yii Osnovi
Na Yii Osnovi is a music platform supporting Ukrainian artists. Its services facilitate the emergence of new Ukrainian names in the music industry. Each service aims to increase the presence of quality, modern, and expressive Ukrainian music on streaming platforms.
The platform was created in partnership between pomitni music label and Aurora, a nationwide multi-market chain. The label is responsible for musical expertise and creative components, and Aurora provides financing and systematic long-term development of the project.
The Goal of Na Yii Osnovi
The goal is to create a community of service participants and a true ecosystem around the platform. Na Yii Osnovi is a space where artists, producers, mentors, lecturers, and everyone who is or will be involved in our initiatives can support each other, share ideas, grow together, and develop Ukrainian music and creative industries.
We create opportunities for Ukrainian artists, focusing on long-term support and collaboration, instead of one-off projects, to help Ukrainian creativity reach a new level.
The platform’s services boost performers at different stages of their careers. By entering the Na Yii Osnovi ecosystem, an artist gains access to interconnected services that holistically reinforce each other.
Each vector works both as a system and separately:
GRANTS
Grants from Na Yii Osnovi are a financial program that helps Ukrainian artists implement their creative projects. The total fund of 1,200,000 UAH is provided for various stages of music project development: song recording, music video production, and release promotion.
The team pays special attention to involving representatives of the Defense Forces of Ukraine in the program. Creativity and music are powerful tools for reflection and expressing personal experiences. Therefore, Na Yii Osnovi aims to create opportunities for defenders to support their creativity and give voice to their stories.
Grants are distributed as follows:
— 2 grants for promotion, music video shooting, and track recording;
— 3 grants for promotion and track recording;
— 5 grants for track recording.
In the first quarter of 2025, artists Artistka Chuprynenko, Granat Garden, The Soul Delusion, Leleka i Paporot, Yaquma, Vil’ Krasin, Misha Praviylniy, Okolytsya, melancholydi, and DIV CHA released the first tracks and music videos backed by the platform in autumn 2024.
CAMPS
Camps are a unique format in which artists travel outside Kyiv, each time to a different region of Ukraine for five days. They receive assignments and create tracks with industry professionals, music producers, songwriters, and artist-mentors, and something new and creative is born.
The first camp took place in November 2024 in the Chernihiv region. It involved 15 participants, 5 mentors (YUVI, Yulia Yurina, Stas Korolyov, BADWORTH, Kateryna Rohova), and 1 conceptual mentor — Yevhen Filatov (The Maneken).
In 2025, the platform plans to make camps regular, expand the geography, involve participants from different regions to support local music communities, and attract even more star mentors.
MUSIC INTENSIVES and a new YouTube show format
Music Intensive is a project where artists and sound producers create tracks from scratch in the studio during two days of productive and creative networking. In 2024, two intensives were conducted, resulting in 11 new tracks — now available on all streaming platforms.
In 2025, the project became even more media-oriented and accessible to a wider audience thanks to an updated format. The team launched Za YIYi Lashtunkamy (Behind HER Scenes), a YouTube show that demonstrates the process of creating tracks in the studio without embellishments or scripts, just creativity and musicians working in real conditions.
Watch the first episode featuring sound producer and mentor BADWOR7H, under whose guidance the participants created new music:
AURORA RADIO
Aurora Radio is a service of the Na yii osnovi music platform, which supports Ukrainian performers. The station’s playlists feature exclusively Ukrainian music.
The radio station is played in Aurora multi-market chain stores 12 hours a day. Artists must be signed with the UAACP collective management organization for radio rotation to receive royalties for their songs’ use.
You can apply for rotation on Aurora Radio through the Na Yii Osnovi website.
First and foremost, Aurora views the radio as a social project aimed at the emergence of a new generation of Ukrainian musicians. Aurora is responsible for financing and infrastructure development, pomitni provides the music expertise, and the Na Yii Osnovi team handles operations and strategy.
